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Proto's Showcase at the PwC EmTech Exchange


In the rapidly evolving landscape of technology, where the boundaries between digital and physical worlds are increasingly blurred, the recent PwC EmTech Exchange event presented an unprecedented opportunity for leaders across industries to converge, collaborate, and explore the next frontier of innovation. Among them was Raffi Kryszek, Principal Product Architect and Head of AI Innovation at Proto Hologram, whose participation underscored the transformative potential of spatial computing and AI technology for enterprises.



The Evolution of Human-Machine Interaction

In a compelling panel discussion on "Balancing Science and Creativity in Storytelling," alongside notable figures such as Spiros Michalakis from Caltech, Jason Ning from Sony Pictures Television, and Scott Likens from PwC, Raffi provided profound insights into the intersection of technology and human experience. However, it was his Tech Spotlight speech that truly illuminated the path forward for enterprise leaders in attendance.

Raffi's journey through the history of human-machine interaction, from the mechanical and graphical user interfaces of yesteryears to today's immersive virtual and augmented realities, highlighted a relentless pursuit of intuitive and lifelike interactions. By delineating this evolution, he set the stage for spatial computing and AI—a paradigm where the integration of digital and physical realms via platforms like Proto heralds a new era of presence and immersion in technology.



Proto's Spatial Computing in Action

Perhaps the most tangible manifestation of Raffi's remarks was seen in the Next Tech Studio portion of the event, where Proto facilitated hands-on demonstrations of its groundbreaking spatial computing technology. Attendees had the unique opportunity to engage with Proto devices, experiencing the sheer magic of turning themselves into holograms. This immersive interaction not only showcased the technological prowess of Proto's offerings but also demonstrated their practical applicability in transforming enterprise operations, from retail and commerce to education and beyond.



The Future Is Here

For enterprise users of Proto devices, the implications of Raffi's presentations and demonstrations at the EmTech Exchange are profound. The event served as a vivid reminder of the rapid pace at which technology is advancing and the need for businesses to stay abreast of these changes to remain competitive. Spatial computing and AI, as illustrated by Proto's innovations, offers a new dimension of interaction and presence that can enhance customer experiences, streamline operations, and open new avenues for engagement and storytelling.

The hands-on experience provided by Proto at the event epitomizes the company's commitment to not only leading the charge in spatial computing technology but also ensuring that its applications are tangible, accessible, and beneficial for enterprises. As we look to the future, it is clear that the integration of such technologies into business strategies will be pivotal in crafting more engaging, efficient, and innovative solutions.



The PwC EmTech Exchange, with its focus on the confluence of technology and human creativity, has set the stage for a new chapter in enterprise innovation. For business leaders and enterprise users of Proto devices, the message is clear: the future of human-machine interaction, characterized by unprecedented levels of presence and immersion, is not on the horizon—it's here now. Embracing spatial computing and AI technologies like those offered by Proto is not just an opportunity; it's a strategic imperative for staying at the forefront of innovation and customer engagement in the digital age.