Welcome to the October edition of the Proto Newsletter! While we normally highlight our innovative advancements and buzz-worthy activations, this month we are focusing on our expanding enterprise partnerships that are leveraging Proto's technology to enhance their business operations.

AWS continues to showcase Proto on a global scale, most recently at LA Tech Week. PwC is pushing the boundaries of our photorealistic AI avatars, exploring how they can enhance human capabilities. At GITEX 2024 in Dubai, HPE once again demonstrated Proto’s ability to create engaging ways to converse with data. Bain & Company utilized Proto’s AI avatars for interactive wayfinding and information at a private conference, showcasing how our technology elevates attendee experiences. Lastly, our CEO David Nussbaum was featured on CNN, where he shared Proto’s groundbreaking vision and the real-world applications transforming industries around the world.

We’re also thrilled to announce our recent nominations for the Digital Signage Awards!  Discover how Proto is revolutionizing technology interactions across a diverse range of enterprise businesses.

AWS Highlights Proto at LA Tech Week

During LA Tech Week on October 14-15, AWS used Proto’s holographic technology for a unique AI experience at the Culver Theatre. Attendees engaged with a conversational persona of William Shatner, explaining what they wanted, and within minutes, a personalized AI-generated video built on Amazon Bedrock was generated in our device. These videos were later featured in a 30-second highlight reel on digital billboards at Santa Monica Place, showcasing the seamless integration of AI and holographic tech to deliver real-time personalized content.

PwC: Shaping a Future Where Humans and Technology Thrive Together

PwC continues to use Proto’s groundbreaking technology in their vision to shape a future where humans and machines thrive together. Rather than replacing human roles, Proto’s conversational AI persona capabilities—photorealistic avatars that speak up to 127 languages and can sense their surroundings—are enhancing human potential across various fields. PwC has been experimenting with Proto in use cases ranging from interior design to retail and even astronomy, showcasing how AI-driven holograms can complement human creativity and expertise. By leveraging Proto, PwC is leading the way in creating a future where machines empower, rather than replace, human talent.

Hewlett Packard Enterprise Revolutionizes Data Interaction with AI-Powered Holograms

HPE continues to push the boundaries of data interaction with Proto’s holographic technology. Following the success of "Antonio Nearly," a holographic avatar of HPE’s CEO at HPE Discover 2024, it returned at GITEX 2024 in Dubai. In addition, HPE introduced a photorealistic, conversational persona of the Global Director of Strategic Customer Engagements, Daniel Sherrill, allowing attendees to watch him interact with his own AI avatar – "Digital Daniel." This showcases how Proto’s platform enables seamless, real-time conversations between users and AI, highlighting the potential of AI-driven holograms to create dynamic, human-centered data interactions.

Bain & Company: Enhancing Conference Engagement with Proto's AI Avatars

Bain & Company recently partnered with Proto for an exclusive activation, leveraging our photorealistic AI avatars to enhance attendee experience at a private conference. Using Proto’s cutting-edge conversational AI technology, Bain created lifelike avatars of two of their leadership team members. These avatars served as interactive guides, providing wayfinding and information to conference attendees in real-time. This innovative use of Proto’s AI capabilities not only streamlined navigation, but also highlighted how conversational avatars can elevate event interactions and provide personalized, human-like engagement.

Proto's Vision Featured on CNN

Our CEO, David Nussbaum, recently sat down with Julia Chatterley on CNN to discuss the future of hologram technology and how Proto is revolutionizing communication. During the interview, David shared Proto's groundbreaking vision on how holograms are transforming the way we connect and engage across industries. It was an exciting opportunity to showcase Proto on such a prominent platform. Be sure to check out the full interview for more insights!