“For years, we’ve talked about using technologies such as Proto holograms to weave digitization into physical stores.  Various types of technology make it possible to bring aspects of web shopping into the physical realm.  Specifically, Proto’s hologram displays–Luma and M–offer better product visualization, enhanced interactivity, and more avenues for conversion.”

David Dorf, Head of Worldwide Retail Solutions at AWS

Proto at NVIDIA's "Super Bowl of AI" Featured in The New York Times

At NVIDIA’s GTC Conference, HPE showcased “Antonio Nearly,” a hyperrealistic AI persona of CEO Antonio Neri, brought to life through Proto Hologram. The project, featured in The New York Times, highlights how Proto’s technology is being integrated by companies like HPE to create advanced, interactive holographic assistants to converse with your data.

In a moment that captured the industry's attention, NVIDIA CEO Jensen Huang, HPE CEO Antonio Neri, and CNBC’s Jim Cramer were seen surrounded by a crowd eager to experience the future of AI and holography firsthand. This collaboration underscores the growing convergence of AI and holography, pushing the boundaries of engagement and innovation.

Wall Street Journal Story on Proto & Doctors Sparks Surge in Healthcare Business

Proto’s impact on the healthcare and medical industry is making headlines.  The Wall Street Journal spotlighted our latest advancements, showcasing how Proto’s technology is transforming healthcare interactions, training, and patient engagement.  By enabling lifelike remote consultation and immersive learning experiences, Proto is reshaping the future of connecting patients with adequate care. 

Proto Named a Top Innovator by AWS for the Future of Retail

AWS has officially recognized Proto Hologram as a leader in shaping the future of retail experiences.  As David Dorf, Head of Worldwide Retail Solutions at AWS, stated: 

“For years, we’ve talked about using technologies such as Proto holograms to weave digitization into physical stores.  Various types of technology make it possible to bring aspects of web shopping into the physical realm.  Specifically, Proto’s hologram displays–Luma and M–offer better product visualization, enhanced interactivity, and more avenues for conversion.” 

By blending immersive retail experiences with AI-powered engagement, Proto is revolutionizing how brands connect with customers. 

F1 CEO Beams into Las Vegas Grand Prix Plaza

Ahead of the Grand Prix Plaza’s public opening in May 2025, Formula 1 CEO Stefano Domenicali made a futuristic entrance – beaming in via Proto Hologram for an exclusive sneak preview event.  This activation, produced by Joe O’Neil Studio, set the stage for the future of live event experiences, proving how Proto’s technology can transport global leaders to key moments without physical constraints.  As the F1 world gears up for this milestone event, Proto is already shaping the way fans and executives interact in groundbreaking ways. 

Proto & Best Buy Featured on ESPN at TGL

At the TGL event, golf fans experienced the future of sports engagement as they were greeted by holograms of their favorite players.  This immersive experience, in partnership with Best Buy, blurred the lines between virtual and physical fan experiences – giving attendees a once-in-a-lifetime opportunity to interact with golf’s biggest stars as if they were truly there.

Proto’s Story: David Nussbaum on LA Stories with Giselle Fernandez

Watch a nationally-aired interview feature with Proto Founder and Chairman David Nussbaum as he shares the origins of Proto and its vision for the future. Emmy-winning journalist Giselle Fernandez visited Proto HQ to explore how our technology is revolutionizing industries worldwide—from retail to healthcare to AI-driven engagement. The interview highlights the inspiration behind Proto, its growing global presence, and the newest innovations shaping the way we connect.

Proto Helped Push A Minecraft Movie to be the First Block-Buster of the Year

At the launch event, with partners Warner Bros. and Snapchat, a new fan had an interactive hologram experience with the Minecraft characters every minute for ten hours straight and tens of thousands of people are experiencing the custom hologram Minecraft content across Hologram Media Networks 34 Proto locations every day.