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Welcome to this month’s edition of the Proto Hologram newsletter. This month, we’re redefining what it means to “be there” – starting with big news: Proto has officially secured the U.S. trademark for the phrase “Beam There." Over in Sweden, AWS’s, and previously NASA's, Tom Soderstrom skipped the transatlantic flight and used Proto to beam into Almedalen Week, calling the experience “Teleportation Light.” We also made headlines in Sports Business Journal as UFC legend, Daniel Cormier, amazed fans with our Celebrity Selfie Experience. Proto brought legends to life at Mets House in NYC, added a powerful emotional twist to MrBeast’s weight loss finale, and helped Worldline shine at Money 20/20 with AI-powered holograms. From sports & entertainment, to enterprise & emotional storytelling, Proto is the easiest way to create and manage your hyper-realistic AI avatars across all your devices – all from our proprietary spatial computing platform. Email us if you'd like to learn about our newest upcoming features, and scroll down to purchase our latest Proto M2 directly from our website. |
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"Until actual quantum teleportation becomes possible, what I experienced through the Proto Hologram will do the trick."
Tom Soderstrom, AWS Enterprise Strategist
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William Shatner Backs "Beam There" Trademark as Proto's Mission Takes Flight |
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Proto Hologram has officially received the U.S. trademark for “Beam There,” marking a major milestone in our journey to redefine presence through holographic communication. This achievement is backed by longtime partner William Shatner, who has used Proto technology to 'beam' all over the world, countless times. The phrase captures the spirit of Proto’s mission: to create a lifelike presence anywhere in the world. As our Founder, David Nussbaum stated, “We’re not just building technology – we’re creating a new language for presence.” It’s all part of why Proto remains the easiest way to create and manage lifelike AI avatars – as well as any other volumetric content – across any device, anywhere in the world.
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AWS Beams in from LA to Sweden, Calling it "Teleportation Light" |
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At Sweden’s Almedalen Week, AWS Enterprise Strategist and previous NASA CTO for IT, Tom Soderstrom, skipped the 5,600-mile trip, and appeared instead as a live hologram via Proto from Los Angeles. Soderstrom described this experience as “Teleportation Light," while using the platform to speak on the future of spatial computing – showing how sustainable technology can replace unnecessary travel. His appearance offered a compelling glimpse into a future, where meaningful global interactions do not require boarding a plane. It was a standout example of Proto’s ability to deliver both impact and innovation in real time, without the flight. |
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Proto Hologram's Selfie Experience Steals the Show at Fanatics FanFest, Highlighted in SBJ |
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Proto’s Celebrity Selfie Experience made headlines this month in Sports Business Journal and at the Fanatics FanFest in New York. UFC legend, Daniel Cormier, appeared as a full-size hologram, posing for thousands of selfies with fans and handing out digital keepsakes in real time. It was an unforgettable blend of interactivity and immersion, showing off Proto's ability to create scalable, personal engagement. With technology this seamless, every fan can meet their hero, no matter where they are. These experiences are all built for, and managed in, our spatial computing platform, and can be deployed across any and all Proto devices – moments like these have never been easier.
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Proto Brings Mets House to Life with Holographic Legends |
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At Mets House in New York City, Proto helped turn a pop-up retail space into a living tribute to the team’s legacy. Baseball fans didn’t just shop, they connected with Mets history in an entirely new way. Thanks to Proto’s life-sized holograms, baseball legend, Al Leiter, saw his former teammates appear in vivid, volumetric detail, as if they were truly right in front of him. It was more than a display, it was an experience of real presence, made possible by Proto’s patented technology. From ballparks to storefronts, Proto continues to redefine how fans, and even legends themselves, engage with teams they love. |
Proto Creates an Emotional Moment in MrBeast's Weight Loss Challenge |
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At the end of MrBeast’s six-month weight loss challenge, Proto Hologram delivered a tear-jerker. The contestant's past self, recorded at the beginning, appeared as a life-size hologram and spoke directly to his present-day counterpart, offering heartfelt encouragement. The interaction was candid, real, and deeply moving – more than tech magic, it was a moment of powerful human connection. As Proto's second collaboration with MrBeast, this moment proves holograms can be emotionally transformative, not just visually stunning. |
Proto and Worldline Turn Heads at Money 20/20 |
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At Money20/20 Europe, Worldline partnered with Proto to deliver a standout showcase of innovation in the payments space – an AI-powered hologram that sparked hundreds of meaningful conversations. The lifelike presence and interactivity of Proto's technology helped demonstrate Worldline's payment solutions in a creative, future-forward way. With Proto, it's not just about the moment – it's about how easy it is to create and manage hyper-realistic AI avatars across all your devices – helping brands build real-time, authentic presence at scale that any audience is keen to engage with. |
Securing our newest product, the Proto M2, has never been easier – please use the link below to shop directly from our online store and seamlessly place your order. |