Welcome to the January edition of Proto’s newsletter.  As we kick off 2025, Proto is making major moves across retail, robotics, and AI-driven experiences.  We’ve partnered with Hologram Media Network (HMN) to launch a cutting-edge holographic ad network in Simon Malls, bringing immersive 3D advertising to shoppers nationwide.  Meanwhile at CES 2025, $16B German Manufacturer, Schaeffler, is using Proto’s holographic technology to showcase the future of robotics with fluid humanoid movements and real-time interactivity, and AARP integrated Proto into their entire AgeTech Collaborative™ experience.  Over at NRF 2025, AWS and Proto unveiled HIRK – the Holographic Intelligent Retail Kiosk, a breakthrough in smart retail that’s redefining AI-driven customer engagement.  Lastly, Proto was the highlight of the night at Derrick Rose's Jersey Retirement at United Center – allowing fans to interact with him as if he were standing right in from of them.  Read on to see how Proto is shaping the future of advertising, retail, engagement, and beyond!

Proto and Hologram Media Network Launch Partnership with Simon Malls

Proto Hologram has partnered with Hologram Media Network (HMN) to bring holographic advertising to Simon Malls, with 30 Proto Luma devices already installed and expansion plans for 50 by Q2 and 150 by year-end.  Major brands like Sony Pictures and Paramount Pictures are leveraging this 3D ad network, featuring promotions for Paddington in Peru and Sonic the Hedgehog 3.  This partnership redefines retail media, creating engaging, lifelike experiences that captivate shoppers and offer advertisers a new way to connect.

With Proto’s proprietary holographic technology, brands can deliver high-impact, interactive experiences, from product demos to live celebrity appearances.  This collaboration sets a new standard for digital retail engagement, driving foot traffic and brand visibility.

Schaeffler at CES 2025: Holographic Robotic Humanoid Emulation

At CES 2025, Schaeffler, is bringing its cutting-edge robotics innovations to life with Proto Hologram’s immersive 3D technology.  Using the Proto Luma, attendees can witness fluid humanoid movements powered by Schaeffler’s advanced engineering, interact with the technology in real-time to explore its complexities, and visualize the real-world applications of robotics in a way that traditional displays simply can’t replicate.  This activation highlights how holographic engagement is transforming the way we experience the future of mobility and automation.

AARP at CES 2025: Holograms Guiding the Future of Connection 

Proto Hologram was fully integrated throughout the AgeTech Collaborative™ from AARP booth at CES 2025, serving as holographic tour guides throughout their experience. Powered by Proto’s AI-driven, multilingual holographic platform, these devices demonstrated how real-time, lifelike communication can bridge physical and cultural distances, combating loneliness and enhancing quality of life for seniors. From connecting families across languages to improving access to healthcare, education, and entertainment, Proto is redefining how technology fosters deeper, more meaningful human connections.

Proto & AWS Reveal AI-Driven Agents at the National Retail Federation's 'Big Show'

At NRF 2025, AWS and Proto Hologram unveiled HIRK – the Holographic Intelligent Retail Kiosk, a groundbreaking innovation in smart retail. Powered by AWS cloud technology and Proto’s holographic platform, HIRK delivers real-time product demonstrations, AI-driven assistance, and personalized shopping experiences beyond traditional 2D screens. Customers can explore and customize holographic products, while engaging with a hyperrealistic AI agent that provides intelligent, context-aware responses. This activation showcases how holographic displays and Agentic AI are transforming retail with real-time, dynamic customer engagement.

Proto Brings Derrick Rose to Fans at Jersey Retirement Night

At the United Center, Proto Hologram helped make Derrick Rose’s jersey retirement even more unforgettable by allowing him to interact with fans as if he were there in person. Through Proto’s groundbreaking holographic technology, attendees got the chance to engage with a lifelike, real-time hologram of Rose, take selfies, and share in the celebration up close. This moment showcased how Proto is redefining fan experiences – bringing icons and audiences together in ways never before possible.