As we step into the new year, we at Proto Hologram want to take a moment to wish all of you a Happy 2025 – it has been a monumental year for us.  In this special year-end edition of our newsletter, we’re reflecting on some of our biggest milestones from 2024.  From expanding our presence in universities and airports, to groundbreaking applications in sports and insurance, and forging new partnerships with some of the world’s biggest companies, Proto Hologram continues to redefine how people connect and businesses operate through holographic technology.  Let’s take a look back at the incredible progress we’ve made together.

This year, Proto Hologram expanded its presence in the education sector, working with a growing number of universities – including Georgetown University, Vanderbilt University, University of Nebraska Medical Center, and many more.  Our technology is helping institutions enhance and simulate learning experiences, connect global campuses, and bring remote guest speakers and experts into classrooms like never before.  Proto is not just a tool – it’s a bridge to a more immersive and interactive education.

Proto Changing the Game in Sports, Media & Entertainment

Proto made waves in sports and entertainment this year, partnering with over 30 teams across all six major leagues. From the Chicago Bears Draft Party to collaborations with the NFL, MLS, and WWE at Fanatics Fanfest, our holographic displays brought fans closer to their favorite athletes & entertainers. A standout moment was our groundbreaking activation at The Sphere in Las Vegas for UFC’s Noche event, featuring a multi-lingual AI Persona of Dana White.

In media, Proto beamed Mr. Beast 8,500 miles from a cave in New Zealand to North Carolina—live and interactive—during a major competition. We also appeared throughout Big Brother as the “AI Instigator,” pioneering holographic AI engagements in reality TV. These activations cement Proto’s role in shaping the future of fan and viewer engagement.

Proto Revolutionizing Travel Experiences in Airports

Travelers across the country are now greeted by Proto’s futuristic technology in airports. We’ve expanded our presence to JFK and Dayton Airport, with our most recent installation at the Jacksonville Airport. There, travelers are welcomed by a holographic message from the city’s mayor, setting a new standard for personalized travel experiences. But it doesn’t stop there – Proto is also being used as an innovative wayfinding tool, helping travelers navigate terminals and find what they need more efficiently. Additionally, AI-powered customer service avatars are available to provide real-time assistance and answer a wide range of traveler questions, creating a smoother, more personalized journey. Proto is making airports more engaging, efficient, and memorable.

AI Meets Insurance: The Future of Customer Interaction

This year, Proto broke into the insurance industry, proving that AI-driven holographic agents are more than just a novelty – they’re the future. Insurance companies are beginning to realize the value of personalized, lifelike interactions that can answer customer questions, provide quotes, and offer support in real-time. Proto’s AI agents are revolutionizing how insurance companies engage with clients.

Enterprise Growth: Partnerships with AWS and HPE

Proto’s enterprise partnerships took center stage in 2024 with major collaborations with AWS and HPE. With AWS, we pushed the boundaries of spatial computing, culminating in a groundbreaking demonstration of two holographic AI agents conversing with one another at re:Invent 2024—a first in the industry. Meanwhile, our partnership with HPE showcased Proto as the user interface for AI in conversing with data. We worked with HPE to create the AI persona of CEO Antonio Neri, featured prominently at HPE Discover events in both Las Vegas and Barcelona. These partnerships highlight that AI is happening now, and Proto is leading the way in making AI more accessible, interactive, and impactful.

Upcoming Events: CES & NRF 2025

Where to find us at CES: 

• Venetian Campus Expo Hall AARP Booth #53423 & #54123 

• Venetian Campus Expo Hall PWC ZENO Booth #4609 & #4610

• Las Vegas Convention Center, Canonical Booth #10277 (displaying our Proto M only)

• • Las Vegas Convention Center, Schaeffler Motion Hub Booth #4140

Where to find us at NRF:

• Jacob Javitz Convention Center, AWS Booth #5438

• Jacob Javitz Convention Center, Wachter Booth #5775