--- title: Proto Hologram August 2024 Newsletter description: "Proto Hologram July 2024 Newsletter\n\nProto Shaping the Future: AWS at Ai4 | Christie's | Holographic Simulations" image: https://blog.protohologram.com/hs-fs/hubfs/Screenshot%202024-08-21%20at%203.21.05%20PM.png?upscale=true&width=900&upscale=true&name=Screenshot%202024-08-21%20at%203.21.05%20PM.png --- [Skip to content](https://blog.protohologram.com/proto-hologram-august-2024-newsletter#main-content) ![Proto Logo_300DPI_Transparent](https://blog.protohologram.com/hs-fs/hubfs/Proto%20Logo_300DPI_Transparent.png?width=690&height=212&name=Proto%20Logo_300DPI_Transparent.png) Open main navigation Close main navigation - [Contact us](https://protohologram.com/contact-us/) [Contact us](https://protohologram.com/contact-us/) Mar 4, 2025 9:11:34 PM # Proto Hologram August 2024 Newsletter [Molly Twistol](https://blog.protohologram.com/author/molly-twistol) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://blog.protohologram.com/proto-hologram-august-2024-newsletter) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.protohologram.com/proto-hologram-august-2024-newsletter) [Twitter icon](https://twitter.com/intent/tweet?url=https://blog.protohologram.com/proto-hologram-august-2024-newsletter) [envelope icon](mailto:?body=https://blog.protohologram.com/proto-hologram-august-2024-newsletter) | ![unnamed](https://blog.protohologram.com/hs-fs/hubfs/unnamed.png?upscale=true&upscale=true&width=971&height=364&name=unnamed.png) | | --- | | Welcome to the August edition of Proto Hologram’s newsletter, where we continue to be at the forefront of innovation by transforming industries from art to healthcare.  Christie’s Art & Auction House highlighted their investment into Proto and digital artwork at their annual Art & Tech Summit, showing how even the most traditional industries are utilizing our spatial computing platform. Idaho State University is using Proto to revolutionize healthcare education with life-like simulations that give students the utmost preparedness for real-world clinical settings. At the Ai4 Conference, our expanding partnership with AWS showcased the future of AI and holographic communication. Don't miss our Innovation Spotlight highlighting our collaboration with AWS’s PACE team to make holographic content simpler than ever, and join us for our upcoming Proto Academy Webinar Series III! | | --- | | ![innovation spotlight](https://blog.protohologram.com/hs-fs/hubfs/innovation%20spotlight.png?upscale=true&upscale=true&width=377&height=111&name=innovation%20spotlight.png) | | --- | | # Text-to-Hologram: Unleashing Creativity with AWS Gen AI and Proto Hologram | | --- | | [![Screenshot 2024-08-20 at 10.36.52 AM](https://blog.protohologram.com/hs-fs/hubfs/Screenshot%202024-08-20%20at%2010.36.52%20AM.png?upscale=true&upscale=true&width=450&height=1327&name=Screenshot%202024-08-20%20at%2010.36.52%20AM.png)](https://aws.amazon.com/blogs/spatial/text-to-hologram-unleashing-creativity-with-aws-gen-ai-and-proto-hologram/?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz--oNwT7Z2UzuUXHmsWBNZyJAVhvTO8yQDy1V9PXGBzlwp3kMVjj7FHf4G2YFwODEpO8ugdu) | | --- | | ## Imagine a world where holographic content creation is as simple as typing a phrase or thought.  In collaboration with AWS’s Prototyping and Cloud Engineering Team (PACE), this is now a reality.  Content creation for our holographic displays once required complex physical setups, but now, thanks to cutting-edge AI and Amazon's serverless technology, Proto has become the go-to platform for hyperrealistic, dynamic art. Now, your ideas can be brought to life in a matter of seconds. | | --- | | Click here to read our collaborative blog post with AWS's PACE Team! | | --- | | ![spotlight stories-1](https://blog.protohologram.com/hs-fs/hubfs/spotlight%20stories-1.png?upscale=true&upscale=true&width=377&height=122&name=spotlight%20stories-1.png) | | --- | | ## Ai4 Conference with AWS | | --- | | [![Screenshot 2024-08-20 at 10.31.14 AM](https://blog.protohologram.com/hs-fs/hubfs/Screenshot%202024-08-20%20at%2010.31.14%20AM.png?upscale=true&upscale=true&width=450&height=866&name=Screenshot%202024-08-20%20at%2010.31.14%20AM.png)](https://www.linkedin.com/posts/activity-7229523412526718977-ni3Y/?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz--oNwT7Z2UzuUXHmsWBNZyJAVhvTO8yQDy1V9PXGBzlwp3kMVjj7FHf4G2YFwODEpO8ugdu) | | --- | | ## Proto is front and center at the Ai4 Conference in Las Vegas – the premier conference where business leaders and AI experts unite to discover the latest and future of artificial intelligence.  AWS, a leader in AI, utilized Proto’s life-size device, the Proto Luma, to display Matt Wood’s conversational holographic twin. AWS's use of Proto's technology combined with Amazon Bedrock highlights our dynamic partnership in pushing the boundaries of AI communication and interaction. | | --- | | Click here to see Matt Wood's Holographic Twin at Ai4! | | --- | | ## Christie's Art & Tech Summit 2024 | | --- | | [![Screenshot 2024-08-20 at 8.51.41 AM](https://blog.protohologram.com/hs-fs/hubfs/Screenshot%202024-08-20%20at%208.51.41%20AM.png?upscale=true&upscale=true&width=450&height=796&name=Screenshot%202024-08-20%20at%208.51.41%20AM.png)](https://nypost.com/2024/07/18/tech/christies-is-all-in-on-holograms-ahead-of-art-amp-tech-summit/?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz--oNwT7Z2UzuUXHmsWBNZyJAVhvTO8yQDy1V9PXGBzlwp3kMVjj7FHf4G2YFwODEpO8ugdu) | | --- | | ## Christie’s Art & Auction House showcased their investment in Proto’s holographic technology at their annual Art & Tech Summit in July. Christie’s acknowledges the significance of preserving their art-selling heritage, while embracing and investing in the growing trend of digital artwork. Our technology has enabled Christie’s to virtually and holographically display artworks across the country, including Edgar Degas’ “Little Dancer of 14 Years” in San Francisco. Bonnie Brennan, President of Christie’s, commented, “The technology is so impressive that we’ve had clients actually say they thought they saw the work of art.” Christie’s use of Proto at their summit highlights a modern way of engaging with art, blending the beauty of traditional masterpieces with innovative digital presentation. | | --- | | Click here to read our feature in the New York Post! | | --- | | ## Idaho State University – Holograms for Healthcare | | --- | | [![Screenshot 2024-08-20 at 10.23.06 AM](https://blog.protohologram.com/hs-fs/hubfs/Screenshot%202024-08-20%20at%2010.23.06%20AM.png?upscale=true&upscale=true&width=560&height=734&name=Screenshot%202024-08-20%20at%2010.23.06%20AM.png)](https://idahocapitalsun.com/2024/07/24/these-futuristic-tools-are-essential-for-sustaining-idahos-health-care-workforce/?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz--oNwT7Z2UzuUXHmsWBNZyJAVhvTO8yQDy1V9PXGBzlwp3kMVjj7FHf4G2YFwODEpO8ugdu) | | --- | | In facing a critical shortage of healthcare workers and struggling to raise the amount of healthcare graduates, Idaho State has taken the initiative to implement simulation technologies into their education programs – Proto is one of the cutting-edge tools they have invested in.  Our holographic technology has enhanced the education for students state-wide by giving them access to innovative tools to strengthen their learning.  It allows students to interact with life-like, holographic simulations, giving them the confidence and preparedness to interact and treat real patients in the future.  Idaho State is the first of many to recognize the value of Proto when it comes to educating their students by utilizing both humanistic and innovative technology. | | --- | | Click here to read more about Idaho State's holographic use cases! | | --- | | ## Proto AI Persona on Big Brother | | --- | | [![Screenshot 2024-08-21 at 3.21.05 PM](https://blog.protohologram.com/hs-fs/hubfs/Screenshot%202024-08-21%20at%203.21.05%20PM.png?upscale=true&upscale=true&width=450&height=586&name=Screenshot%202024-08-21%20at%203.21.05%20PM.png)](https://www.forbes.com/sites/lesliekatz/2024/07/17/big-brother-season-26-host-julie-chen-moonves-returns-as-ai-hologram/?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz--oNwT7Z2UzuUXHmsWBNZyJAVhvTO8yQDy1V9PXGBzlwp3kMVjj7FHf4G2YFwODEpO8ugdu) | | --- | | ## Proto AI Persona tools are a central part of the entire 24th year of one of television's most iconic shows: *Big Brother* on CBS. A Proto Epic is built into the show's living room and since the theme of the season is artificial intelligence, Proto AI Persona elements are an integral part of the narrative week-in-and-week out. Kicking off with a network-wide promo featuring host Julie Chen Moonves interacting with her own Proto Persona -- the season has incorporated Proto in more and more elaborate ways week after week.   Airing 3 times a week, Big Brother is seen by nearly 4 Million people an episode and the use of Proto in the season has already made a splash in the media with features in *Forbes*, *Entertainment Weekly*, and all of the entertainment sites that recap and obsess over the show. We have to be very careful about giving away spoilers, but Proto's presence on the show is set to grow even further in coming episodes.  | | --- | | Check out our Forbes feature here! | | --- | |   | | --- | | ## Proto Academy Webinar Series III | | --- | | [![Proto Webinar Email Hero_2-1](https://blog.protohologram.com/hs-fs/hubfs/Proto%20Webinar%20Email%20Hero_2-1.png?upscale=true&upscale=true&width=450&height=375&name=Proto%20Webinar%20Email%20Hero_2-1.png)](https://vimeo.com/951723002/61c5261b0f?share=copy&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz--oNwT7Z2UzuUXHmsWBNZyJAVhvTO8yQDy1V9PXGBzlwp3kMVjj7FHf4G2YFwODEpO8ugdu) | | --- | | ## We are thrilled to announce our upcoming webinar taking place on August 28, 2024  – Proto Academy Series III!  We will be highlighting our newest life-size product, The Proto Luma.  Reach out to your Sales Representative at Proto for more information on how to register.  If you missed our last webinar, be sure to check it out in the link below! | | --- | | Proto Academy Webinar Series II | | --- | | ![soc -2](https://blog.protohologram.com/hs-fs/hubfs/soc%20-2.png?upscale=true&upscale=true&width=230&height=246&name=soc%20-2.png) | | --- | ## Related posts [![](https://blog.protohologram.com/hs-fs/hubfs/Screenshot%202025-02-04%20at%202.49.27%20PM.png?upscale=true&upscale=true&height=200&name=Screenshot%202025-02-04%20at%202.49.27%20PM.png)](https://blog.protohologram.com/proto-hologram-january-2025-newsletter) ## [Proto Hologram January 2025 Newsletter](https://blog.protohologram.com/proto-hologram-january-2025-newsletter) [Molly Twistol](https://blog.protohologram.com/author/molly-twistol) Mar 7, 2025 9:44:56 PM [Read more](https://blog.protohologram.com/proto-hologram-january-2025-newsletter) [![](https://blog.protohologram.com/hs-fs/hubfs/image0-1.jpeg?upscale=true&upscale=true&height=200&name=image0-1.jpeg)](https://blog.protohologram.com/proto-hologram-february-2025-newsletter) ## [Proto Hologram February 2025 Newsletter](https://blog.protohologram.com/proto-hologram-february-2025-newsletter) [Molly Twistol](https://blog.protohologram.com/author/molly-twistol) Mar 7, 2025 9:51:57 PM [Read more](https://blog.protohologram.com/proto-hologram-february-2025-newsletter) [![](https://blog.protohologram.com/hs-fs/hubfs/DSCF0339.jpeg?upscale=true&upscale=true&height=200&name=DSCF0339.jpeg)](https://blog.protohologram.com/proto-hologram-september-2024-newsletter) ## [Proto Hologram September 2024 Newsletter](https://blog.protohologram.com/proto-hologram-september-2024-newsletter) [Molly Twistol](https://blog.protohologram.com/author/molly-twistol) Mar 7, 2025 8:22:54 PM [Read more](https://blog.protohologram.com/proto-hologram-september-2024-newsletter) [facebook-f icon](https://www.facebook.com/PORTLhologram/) [linkedin-in icon](https://www.linkedin.com/company/portl-inc/mycompany/) [Twitter icon](https://twitter.com/i/flow/login?redirect_after_login=%2FProtoHologram) [instagram icon](https://www.instagram.com/protohologram/?hl=en) --- # Proto Inc. 7111 Hayvenhurst Ave, Van Nuys, CA 91406 Copyright © 2024, Proto Hologram ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Molly Twistol", "url" : "https://blog.protohologram.com/author/molly-twistol" }, "dateModified" : "2025-03-08T02:53:09.951Z", "datePublished" : "2025-03-05T02:11:34.000Z", "headline" : "Proto Hologram August 2024 Newsletter", "image" : [ "https://blog.protohologram.com/hs-fs/hubfs/Screenshot%202024-08-21%20at%203.21.05%20PM.png?upscale=true&width=900&upscale=true&name=Screenshot%202024-08-21%20at%203.21.05%20PM.png" ], "mainEntityOfPage" : { "@id" : "https://blog.protohologram.com/proto-hologram-august-2024-newsletter", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.protohologram.com/hubfs/Proto%20Logo_300DPI_Transparent.png" }, "name" : "Proto Inc. 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