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Welcome to this month’s edition of the Proto Hologram newsletter. As demand grows for meaningful, immersive AI experiences, Proto’s global footprint is expanding in retail, banking, live entertainment, real estate, and beyond. This month’s highlights show just how far and wide our technology is reaching, including making the TIME100 Health List, and the impact it’s making.
In India, the adoption of conversational AI personas of Amitabh Bachchan, and now cricket legend Sourav Ganguly, for real-world business applications are proving that Proto technology makes any type of customer engagement simple, faster, and more engaging. At the Milken Institute Global Conference, Mike Milken’s very own holographic, conversational AI persona demonstrated Proto’s impact across industries to the world's most influential decision-makers, world leaders, and venture capitalists. Proto also lit up WWE WrestleMania with a Barbie-inspired stunt by Tiffany Stratton, and made a surprise cameo on Netflix’s The Parisian Agency, showcasing our multilingual capabilities in luxury real estate. Finally, in South Korea, Proto launched in five Matin Kim stores with partner Creative Mut – an innovation in fashion retail celebrated in a video by investor Tim Draper.
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"We backed Proto Hologram because we believed holograms would leap from sci-fi into the real world, that they could transform how consumers interact with/experience fashion - and that future is already playing out." Venture Capitalist Investor, Tim Draper |
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Korean Retailer, Matin Kim, Captures Global Interest with Hologram Models |
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Korean fashion chain Matin Kim rolled out Proto Luma units at five of its top locations in April, loaded with hologram models. The use grabbed the attention of business media worldwide and was praised as a way for retailers to present clothing in engaging ways that give the consumer a better sense of fit and movement than static or flat screen displays can. Matin Kim will also be able to control the content in the units with Proto's Fleet Management system, responding to trends across the chain, or even in individual stores, instantly. The installation and content were produced by Proto's always-innovative premiere partners, Creative Mut. |
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Proto's Presence at the Milken Institute Global Conference 2025 |
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At the 2025 Milken Institute Global Conference, Proto Hologram demonstrated that the future of presence is here – showcasing live beams from special guests, interactive holograms of event guests, and a fully conversational AI persona of Mike Milken himself. Attendees across industries experienced firsthand how Proto is reshaping communications, education, and engagement. Proto also offered an exclusive sneak peek into what is coming soon to the Milken Center for Advancing the American Dream [MCAAD] Museum, located across the street from the White House on Pennsylvania Avenue... an interactive, conversational AI persona of Khan Academy CEO, Sal Khan. This integration into the MCAAD Museum brings educational access and storytelling into a whole new dimension. |
Proto Expands in India with Iconic AI Personas & Banking Innovation |
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Proto’s footprint in India is accelerating. First, with the expansion of the holographic AI persona of Amitabh Bachchan to now six IDFC FIRST banks and counting – assisting customers with their day to day inquiries in the most transformative, engaging way possible. Following IDFC's success, the legendary cricket icon, Sourav Ganguly, joined Bachchan by becoming an AI hologram himself through Proto. Ganguly's AI persona debuted at a stunning event at ITC Royal Bengal in April – and he was even present at the event to show the audience how real it looks. This global expansion in India proves that business leaders are buying into Proto's solution, and it is proving to be wildly successful. |
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WWE Wrestlemania & Proto: Sports Meets Spectacle |
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At WWE WrestleMania, Proto played a key role in one of the weekend’s most talked-about entrances: a Barbie-inspired walkout for WWE Women’s Champion Tiffany Stratton. The creative activation highlighted how holograms can elevate storytelling and fan engagement on one of the world’s biggest stages, and underscored Proto’s growing role in live sports entertainment and fan engagement. |
Proto's Appearance on Netflix's The Parisian Agency: Exclusive Properties |
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Proto appeared on Netflix’s hit show The Parisian Agency: Exclusive Properties, marking our first permanent installation in France at La Maison Le Dix. Partnering with Groupe Hervé, we spotlighted Proto’s AI translation capabilities, showcasing the ability to communicate with anyone in any language, holographically – turning heads in luxury real estate and beyond, and allowing engagement regardless of barriers. |
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Proto Makes TIME100 Health List |
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The second annual list from TIME magazine included Proto Founder, David Nussbaum, in the "Innovators" section of the list, for Proto's expanding use in healthcare. The citation, coming out in the May 26th edition of TIME, praises Proto beaming caregivers to rural clinics, the AI translation capabilities, and points out the new lowered cost of both the Proto Luma and the M2. Nussbaum joins household names such as RFK Jr., Bill Nye, Alice Walton, and the global director of the World Health Organization, Tedros Adhanom Ghebreyesus, on the list.
This month, Proto also received nominations for awards from Sports Business Journal (in the social media category for an activation with the Chicago Bulls) and in Silicon Valley's Auggie Awards (in two categories, Best Use of AI & Best Health and Wellness Solution). Proto is also a Finalist in the Stadium Business Awards (in the Product Innovation category).
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